![]() ![]() Way video is sold, produced and consumed.įor the end user it’s all fairly seamless and invisible, but beneath the technology there are a range of business models that control our access to content. Geographic restrictions and broadcast schedules, and fundamentally changes the Increasing gravitation towards OTT content simultaneously frees us from cables, OTT is a subset of VOD, which also includes cable and satellite services. The other term you might have heard is ‘over the top’ or OTT, which refers to material that’s distributed directly to viewers over the internet. We now get our content when we want, not when a broadcaster/content owner decides to deliver it. The catch-all term for this new generation of entertainment is ‘video on demand’ (VOD). We can now watch programmes whenever we want, by streaming them ‘live’ or downloading them for time-shifted viewing later on. Grab internet clips almost as soon as the action has happened. Nor do we need to wait for our sporting highlights, with the ability to It has also changed the way we view content: the days of selecting a programmeįrom a handful of TV channels, then waiting a week for the next episode, have ![]() The ability to deliver content over both wired and wireless telecoms networks has opened the door for innovative online services like YouTube, Vimeo and Twitch, as well as Netflix, Hulu, Amazon Video, and many others. The arrival of the internet has had a profound impact on video and the way we engage with it. Looking for information to go? Download the Video on Demand Factsheet. ![]()
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